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Salesforce Startup Perks

Offers services valued at $25,000 for CRM and cloud services.

Quick answer

Salesforce offers eligible startups up to $25,000 in perks and resources, with no equity required. An application is required, and it is open to startups worldwide (any stage).

Available programs

$25,000

Salesforce for Startups

Access Salesforce products, tools, and resources to help grow your startup and connect with enterprise customers.

  • Free Salesforce platform access for 1 year
  • Access to AppExchange partner program
  • Technical architecture reviews
  • Salesforce training resources
  • Access to Salesforce's startup community
Apply Now →

Best for

Venture-backed startups standardizing on a CRM early Sales-led B2B startups building a pipeline and customer database Founders who want enterprise-grade CRM at startup pricing

Do you qualify for Salesforce?

You likely qualify if

  • Your company is less than ~5 years old
  • You have raised less than ~$5M in funding (typically through Series A)
  • You are not a current Salesforce customer

You won't qualify if

  • You are already an existing Salesforce customer
  • You exceed the funding or company-age thresholds for the startup tier

Common rejection reasons

  • Proof of funding could not be verified during review
  • Company exceeds eligibility thresholds (funding raised or years incorporated)

How to apply for Salesforce

  1. 1

    Check eligibility

    Be under 5 years old, have raised under $5M, not be a current Salesforce customer, and be building an enterprise-focused product.

  2. 2

    Prepare your details

    Have your company website and product description ready.

  3. 3

    Apply via Salesforce for Startups

    Submit at salesforce.com/startups.

  4. 4

    Get approved

    Receive up to $25,000 in value across Salesforce services.

Stacks well with

Founders who claim Salesforce commonly pair it with these to build a bigger credit stack.

Frequently asked questions

How much does Salesforce give startups?

Salesforce provides eligible startups with up to $25,000 in perks and resources across its programs.

Does Salesforce take equity from startups?

No. Salesforce's startup perks and credits are non-dilutive — you do not give up any equity to receive them.

Who qualifies for Salesforce?

Eligible startups generally must meet criteria such as: Must be less than 5 years old; Must have raised less than $5M in funding; Must not be a current Salesforce customer.

Is Salesforce free for startups?

Applying is free. Salesforce provides up to $25,000 in perks and resources with no equity required.

How do I apply for Salesforce?

1) Check eligibility, 2) Prepare your details, 3) Apply via Salesforce for Startups, 4) Get approved. Full steps are on this page.

Related startup perks

Related resources

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