Customer.io Startup Credits
Customer engagement platform giving eligible early-stage startups up to 12 months free of its messaging and automation tooling.
Quick answer
Customer.io offers eligible startups up to $15,000 in credits and resources, with no equity required. An application is required, and it is open to startups worldwide (pre-seed – series a).
Available programs
Up to 12 months free
Customer.io for Startups
Eligible startups get a full year free on the Startup Plan, including everything in Essentials plus 30,000 profiles across email, SMS, and push channels.
- Up to 12 months free on the Startup Plan
- 30,000 profiles with email, SMS, and push messaging
- Access to Journeys, Data Pipelines, and AI Agent
Best for
Do you qualify for Customer.io?
You likely qualify if
- Raised under $10M total
- Not a current or former Customer.io customer
- Using compliant first-party contacts
You won't qualify if
- Previously used Customer.io
- Raised more than $10M
Common rejection reasons
- Prior Customer.io account on file
- Use of purchased or non-compliant contact lists
How to apply for Customer.io
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1
Confirm eligibility
Ensure your startup has raised under $10M and has never been a Customer.io customer.
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2
Submit the program application
Complete the Customer.io startup program application with company and funding details.
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3
Activate the Startup Plan
On approval, activate up to 12 months free on the Startup Plan and connect your data sources.
Stacks well with
Founders who claim Customer.io commonly pair it with these to build a bigger credit stack.
Frequently asked questions
How much does Customer.io give startups?
Customer.io provides eligible startups with up to $15,000 in credits and resources across its programs.
Does Customer.io take equity from startups?
No. Customer.io's startup credits and perks are non-dilutive — you do not give up any equity to receive them.
Who qualifies for Customer.io?
Eligible startups generally must meet criteria such as: Raised less than $10M in total funding; Never been a Customer.io customer and use compliant, non-purchased contacts.
Is Customer.io free for startups?
Applying is free. Customer.io provides up to $15,000 in credits and resources with no equity required.
How do I apply for Customer.io?
1) Confirm eligibility, 2) Submit the program application, 3) Activate the Startup Plan. Full steps are on this page.
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